Epic 2015

In the YouTube video Epic 2015, they start by bringing the viewer through the evolution of the internet from invention, to the predicted state of the media in 2015.

According to the video (and my PR Research Instructor), Google has pretty much won the race for internet domination. With Google's extremely advanced system of search engines and Goggle News, Google has dominated the Web for years and will more than likely continue to do so in the future.

What does Google's success mean for the media? According to the video, they predict that Google will eventually bring an end to The New York Times.

Take a breath media enthusiasts and die hard journalists, this is only a prediction. For now...

So let's say The New York Times does collapse and become an idea of the past. What does this mean for professional communicators? Professional communicators have to continue to hold high standards for credibility, hard work and ethics. Professionals need to set an example for the rest of the online community.

And Audiences? People need to remember that even though we sometimes prefer to read entertaining stories, what we NEED to read and what we WANT to read is often very different.

Although these predictions may seem rather daunting, this blog will choose to remain optimistic about the future of the media and whatever it may bring.