One of my new favorite blogs to visit, The Bad Pitch Blog, is unique, entertaining and helpful. As a student studying public relations, it is incredibly helpful to encounter examples of professionals in media relations screwing up. This gives us the unique opportunity to learn from their mistakes.
A recent post I enjoyed from this site was titled, "The REAL Difference Between Journalists & Bloggers." The author explains that the biggest difference between the two professions is passion. The argument the post makes is that a journalist that receives a steady income is driven by both the passion to be a watchdog for the public (hopefully), and by his or her paycheck.
The blogger on the other hand, is almost always someone who is posting in his or her spare time. This means that at the end of the work day, after running errands and putting the kids to bed, he or she still wanders over to the computer and comes up with something to post into the bloggesphere.
Why do they do it? As the author explains, it is passion for the subject. No matter what you're blogging about, if you don't really care it shows.
Overall, I agree that someone who blogs without a paycheck is obviously passionate about their chosen subject. I would however interject that I have personally encountered many journalism students and professionals alike that are very passionate about their responsibility and profession. Many of these people are incredibly intelligent and could be making the big bucks in a different career, but choose journalism because they are passionate about it.
Like the author explained, passion is the difference between a job and a career.
Sunday, September 13, 2009
Wednesday, September 2, 2009
Epic 2015
In the YouTube video Epic 2015, they start by bringing the viewer through the evolution of the internet from invention, to the predicted state of the media in 2015.
According to the video (and my PR Research Instructor), Google has pretty much won the race for internet domination. With Google's extremely advanced system of search engines and Goggle News, Google has dominated the Web for years and will more than likely continue to do so in the future.
What does Google's success mean for the media? According to the video, they predict that Google will eventually bring an end to The New York Times.
Take a breath media enthusiasts and die hard journalists, this is only a prediction. For now...
So let's say The New York Times does collapse and become an idea of the past. What does this mean for professional communicators? Professional communicators have to continue to hold high standards for credibility, hard work and ethics. Professionals need to set an example for the rest of the online community.
And Audiences? People need to remember that even though we sometimes prefer to read entertaining stories, what we NEED to read and what we WANT to read is often very different.
Although these predictions may seem rather daunting, this blog will choose to remain optimistic about the future of the media and whatever it may bring.
According to the video (and my PR Research Instructor), Google has pretty much won the race for internet domination. With Google's extremely advanced system of search engines and Goggle News, Google has dominated the Web for years and will more than likely continue to do so in the future.
What does Google's success mean for the media? According to the video, they predict that Google will eventually bring an end to The New York Times.
Take a breath media enthusiasts and die hard journalists, this is only a prediction. For now...
So let's say The New York Times does collapse and become an idea of the past. What does this mean for professional communicators? Professional communicators have to continue to hold high standards for credibility, hard work and ethics. Professionals need to set an example for the rest of the online community.
And Audiences? People need to remember that even though we sometimes prefer to read entertaining stories, what we NEED to read and what we WANT to read is often very different.
Although these predictions may seem rather daunting, this blog will choose to remain optimistic about the future of the media and whatever it may bring.
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